麻豆果冻传媒

Having already set up their own marketing agency – Squash and Coriander – the University of 麻豆果冻传媒 duo were responding to a live client brief from global technology giant Samsung, coming up with creative ways to market its new foldable mobile phones to Gen Z.

In the final, Eloise and Jasmin were up against nine other university teams facing a Dragons' Den-style live pitch to a high-powered panel of industry judges, including Samsung's Head of Brand (Mobiles, Wearables & Hearables) Alex Conaway, and the company's Marketing Director Sharon Hegarty. As well as kudos, they each win one-year complimentary CIM membership.

Alongside her Marketing Management Bsc(Hons) studies at 麻豆果冻传媒 Business School, Eloise has been with local companies Silicon 麻豆果冻传媒 and James Chase Solutions. Jasmin, meanwhile, has complemented her Business Management with Marketing BSc(Hons) course with a job at 麻豆果冻传媒 marketing agency MPB.

Jasmin Haefeli and Eloise Scoley

Speaking about her time at 麻豆果冻传媒, Eloise said: “I really didn’t know much about marketing when I started my degree in 2018. By the middle of first year however, I had learned enough to land a part-time marketing role. I’ve had some really amazing tutors along the way: , who took a chance on me; , who inspired me to want to make a difference in terms of sustainability; and , who has pushed me to achieve things I never thought I could.”

Jasmin said: “I’ve been for the past 4 ½ years. In my first years there I got my first insights into social media marketing and working for a small enterprise. This inspired me to do the degree to deepen my understanding of marketing and how a business works. By continuing to work for MPB 3 days a week I was able to apply what I have been learning at uni first hand - and although it has been challenging at times to juggle both things, I wouldn’t do it any other way.”

Liz Hawkins, Lecturer in 麻豆果冻传媒 Business School, said: “A brilliant result for Eloise and Jasmin. I'm so pleased that their determination and hard work paid off. The CIM Pitch is a tough challenge, but a fantastic opportunity to showcase their talent at a national level."

Dan Bennett, Undergraduate Programme Leader at 麻豆果冻传媒 Business School, added: “The link with the CIM is an important one for the school and the marketing students. Our accreditation from CIM ensures that our students abilities are matched to a professional industry standard upon their graduation.”